Web Strategy

In desperate need of restructuring and a messaging facelift, we brought UCB Health's Exploring Epilepsy site up to speed on the way people consume content. Starting with a reinspired manifesto, that theme sparked a simplistic, snackable content-based experience that focused on building education for every person affected by epilepsy. The brand mantra: every person with epilepsy deserves the care they need.

When oncologists don't measure the amount of cancer remaining with the same tenacity as they treat it, patients may be shortchanged on getting the most advanced therapies available. Using a site rehaul as our vessel, the Inner Animal campaign leveraged the attributes of iconic predators to symbolize how HCPs measure cancer cells left in the body. Bonus points for the streamlining of data stories across five indications, a refreshed navigation, and a reinvigorated narrative.

For women with breast cancer, treatment is vital to their journey—but that doesn't mean it comes without side effects. The Find Your Finish campaign encouraged patients and HCPs to find out if longer anti-estrogen therapy really benefitted them by taking the Breast Cancer Index test, the only test that predicts therapy benefit beyond 5 years. We structured the site in a way that put the understanding of the test front and center, enabling patients to choose their site experience based on where they are in treatment and HCPs to lean on the data. The result was a simple user experience with succinct messaging that stuck.

Pseudomonas aeruginosa (Pa). It's as treacherous as it is to pronounce. And for those living with cystic fibrosis, this infection can cause some serious breathing problems. Fight Pa was launched to educate those with cystic fibrosis and Pa about the sneaky nature of Pa infections, how to stay ahead of them, and why treatments are important. Featuring a pair of boxing gloves that double as lungs, this site uses bite-sized content and straightforward messaging to help patients come out swinging against Pa.