Social & Digital

Women with breast cancer who are on endocrine therapy have a decision: 5 or 10 years of therapy? This also translates to 5 or 10 years of unbearable side effects. In this social campaign, a simple question ignited a comment eruption: Is anti-estrogen therapy needed beyond 5 years? For a breast cancer community waiting for a platform to share their stories, they finally had one. With a whopping 1400% increase in engagements, we sat back and enjoyed watching conversions soar as we knew patients were getting the answers about their personal finish line for treatment. Answers that they so thoroughly deserved.

Pandora Carousal Ad

Rich Media Ad

Facebook Instant Experience Ad