Brand Launch

After Gilead told us they had a problem with the inefficient way patients and HCPs could contact them, we came with a solution. askgilead.com delivered a way for people to search and navigate their broad medical offerings on a global scale. First of its kind for Gilead. One of a kind for those in need of information.

We were tasked with letting HCPs and patients know that they may not be seeing the full picture when it comes to personalizing care for a variety of advanced cancers. Utilizing a mosaic-like design to depict the cancer variants they may be missing, we put it on our audience to ask themselves if they were seeing every detail before making a critical care decision. 

The site focused on what our audience actually gets in their hands: the results report. Showcasing the tangible benefit, we were able to promote what made us differentiated in the market in an easily consumable format.

The launch earned so much praise that the client asked if we would create a launch playbook for future use! *high fives all around*

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Exact Sciences was always known for their cancer tests, but missing was a cohesive portfolio branding to bind them. From creating an online hub for tests, to a brand manifesto, and even a refreshed campaign for their breast cancer test—Precision Oncology was born.